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Established 2026
Our founder, Kiernan Tollefson
I have been working to market and promote my music on social media for years, but playing the social media game not only drained me, it brought no results.
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From the beginning of 2021 to the beginning of 2025, I posted an average of three times a day on tiktok, several posts a week on Instagram, Facebook and Youtube. I did my best to learn the algorithm, be myself, and follow trends when they fit my niche.
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Nothing I did, despite following every rule and trend, brought any results for my music or streaming.
"A viral post could change it all"
In 2023 I made a throwaway post and got what every artists dreams of -- a viral post. I was so excited to have millions of views, thousands of new followers, and new fans to meet.
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I quickly made more videos that were about my own music in hopes that the hundreds of thousands visiting my profile would discover my music.
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But they didn't care about my music. I didn't get a surge in streams. All I got was more requests for videos about the guitar made out of a 2x4.
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I didn't want to be the "2x4 guy". I am a musician.
Viral Post
4.9 million views
No jump in streams
Burnt out content creator
After years of trying social media, I was burnt out. I was tired of spending more time creating videos than on my music. Videos that were forced to compete with an entire algorithm full of influencers, puppy videos, and viral trends.
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Something had to change. And so I began to dream of and mold a new platform, to level the playing field and bring connection between artists and fans.
A new kind of social media
Meritune™ will be for social media what Creem magazine or Rolling Stone magazine was for print media years ago - a place to get lost reading about the groups you enjoy and fall in love with; rereading articles and listening to songs over and over, because of how they are artistically and thoughtfully prepared.